At least 50% of the shoes Balenciaga sells is because of Yeezy, according to Yeezy.
“Listen to what I’m saying—me, as Kanye West: I guarantee you, I’m more than 50 percent responsible for every men’s shoe that they sell. Me, the singular person. More than 50 percent responsible for every Balenciaga shoe they sell. And they would say, “You can’t come to the show, because you are a celebrity.” But all honesty, no ego, I have a level of influence, and I have a level of respect for the designers. And we move product on that Barneys floor.”