Apple doesn’t really need commercials to sell you on their products, but their latest Macbook Air ad is notably fresh. The clip features some elements that will be familiar to and appreciated Hip-Hop heads.
The 30-second visual features a knocking track called “Chimes” by producer/DJ Hudson Mohawke, who happens to be signed to Kanye West’s G.O.O.D. Music. As viewers listen to the instrumental, the familiar view of the back of a Macbook with the glowing Apple logo cycles threw a myriad of stickers.
Some notables include the logos of Supreme, Fool’s Gold, Heisenberg from Breaking Bad and a Beats sticker.
Watch the new spot below. Yes, this post happened to be written on a Macbook Air, but that was only a coincidence.