This past Sunday, July 27, adidas Basketball enlisted the help of their top NBA guards, Derrick Rose and Damian Lillard, to launch their new basketball shoe models that utilize the Boost cushioning technology.
Rose and Lillard rep the adidas D Rose 5 Boost and the adidas Crazylight Boost, respectively.
The D Rose 5 features and EVA fit-cage for added strength and support as well as Sprintweb tech for breathability.
“Having the Boost cushioning in my new signature shoe makes it the most favorite of mine that we’ve ever done,” said said Rose via a press released. “I’ve played in them for a couple months, but every time I put them on it feels like a new shoe and it’s the most comfortable shoe I’ve ever worn. Now, I can’t imagine playing without Boost in my shoes.”
Lillard like the model he’ll be rocking, too, the Crazylight Boost which clocks in at a mere 11.6 ounces and features a ShockWeb overlay for support.
“Boost compliments my style of play unlike any other shoe,” said Lillard via a press release. “The immediate comfort you feel when you put on Boost is amazing, and it lasts until the moment you take it off. When you’re an athletic guard in the league, you’re constantly coming down hard over the top of big guys or when you get fouled. With Boost, it’s a lot less impact and more cushioning on my heels.”
The Crazylight Boost is due out September 1 and will run $140 and he D Rose 5 Boost will drop a little later on October 23 for the same price point.
D Rose 5 & Crazylight Boost
Photos: adidas Basketball