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Nas’ daughter, Destiny Jones, may not have caught the rapping bug from pops, but his influence on her upcoming lipstick line, Lipmatic, is apparent.

As aptly titled a brand as possible, the name of Jones’ upcoming venture is a play on her father’s critically acclaimed, classic debut Illmatic.

A clearly happy Nas shamelessly plugged the product on Instagram. “It’s so ILL to see @LipMatic launch. Scoop that up! Made for beautiful lips everywhere…. Created by my very own Princess Destiny. It’s great to watch her plans unfold!,” he wrote.

Lipmatic is currently available via Karmaloop. Stay in tune with what Jones’ has in store via the brand’s official Instagram page. See more pics on the following pages.

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Photo: Instagram

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