Silento Explains How “Watch Me (Whip/Nae Nae)” Went Viral [Exclusive]

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You haven’t been able stand two minutes near a computer this year without being subjected to the “Watch Me Nae Nae” song. The viral dance hit (officially titled “Watch Me (Whip/Nae Nae)” has been the subject of many YouTube and Vine renditions but only the creator, Silento has the magic ingredient behind the record. At seventeen-years-young, the ATL native already has a gold-selling single and a label deal with Capital Records with nothing but potential ahead.

Now history has shown us that these sort of break-out hits don’t exactly lead to substantial careers but Silento insists that he’s not an one-hit wonder when we grilled him about the notion at the 2015 Bet Awards.

“Before [“Watch Me Nae Nae”], I was making other music; rapping and singing. That’s just the attention track,” a confident Silento tells Hip-Hop Wired. As fate would have it, his claim to fame started by playing around on social media.

“At first…I was having fun at school; just singing out of my mouth. And I recorded for fifteen seconds and put it on my Instagram,” Silento recalled. After getting several hundred comments, his next move could be considered a no-brainer.

“Then from there, I capitalized and made it a song,” he admitted.

Watch our interview with Silento below and buy “Watch Me (Whip/Nae Nae)” on iTunes. The recently released official video can be seen below.

Photo: Hip-Hop Wired

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