Chuck E. Cheese is practically asking for a Worldstar moment, even of the most suburban of areas. The ubiquitous kiddie hangout recently announced plans to expand their menu to alcohol so parents–namely mothers–won’t feel like they’re losing out in life.
“Her kids know it’s a fun place to go, but millennial moms want to provide that great experience without sacrificing for themselves,” Greg Casale, the head chef at CEC Entertainment, Chuck E. Cheese’s parent company relayed to Bloomberg. “Before she was a mom, she was going to places like Panera and those concepts. She wants something that fits into her millennial lifestyle.”
Appealing to adults makes sense, especially since they are the ones breaking the bank for their kid’s enjoyment, but Chuck E. Cheese CEO Tom Leverton himself said he had a first-hand experience in daydreaming he was anywhere else besides the establishment he mans.
“For my kids, it could do no wrong, but I wasn’t very excited about going,” he admitted. “We want to protect and enhance what we do for children, but wildly improve what we do for adults.”
Such improvements include revamping the pizza recipe, which Leverton says recently “beat-out” Pizza Hut in a blind taste test.
As for the dranking and quarter clanking, Chuck E. Cheese says their will be a mandated two-drink limit but everybody handles alcohol different, so we shall see.