At 20-years old Memphis Ash doesn’t really know of a world without social media. Which is why he’s been able to use the tool unlike any other up and coming rapper out there.
Where many rappers use Instagram to post selfies and shoes, Ash has been using the platform as means for feedback about songs he should or shouldn’t put out. He’s built a strong online following by posting snippets of songs disguised as “freestyles” allowing followers to either tell him to go ahead and record a full song or leave it on the cutting room floor.
The “freestyles” that get the most positive feedback are turned into songs and then released on his Soundcloud page within days. The songs that get mixed reviews are either fine tuned until they get right or left alone. The result of this is Ash releasing music that people actually want to hear and get excited about.
Most of Ash’s material revolves around relationships and speaks directly to women who feel unappreciated. But, he also offers songs from the perspective men aren’t ashamed of expressing how they truly feel about love and being in it.
His single “Confessions” is gaining momentum on Youtube and it’s only a matter of time before this budding internet sensation makes the jump from URL to IRL (In Real Life).
Who: Born Malik Ash, Memphis Ash was born in Memphis and has spent most of his life living between there and Jacksonville, Fla.
Credentials: Even though he has only appeared on just a couple of blog sites, he has garnered over 2 million listens on Soundcloud with no real promotion.
Fun Fact: Memphis Ash was raised Jehovah’s Witness. His mother listened to a lot of 2 Pac and Enrique Iglesias and considers both of them as influences on his style.