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Polo collecting is an obsession and it is properly documented in a new book by rapper and Ralph Lauren enthusiast Thirstin Howl the 3rd.

Bury Me With The Lo On is a 264-page book written on the “Lo Life” subculture that Thirstin Howl helped created in late 1980s. Chock-full of images from that time up to now, dozens of men with an affinity for the classic brand show off their wears and talk about how they started their collections.

Per release from the Bury Me… website:

During the late-’80s, two groups of teenagers from neighboring areas of Brooklyn came together to form a boosting crew with a common goal — accumulate as much Polo Ralph Lauren as possible, by any means possible.

Known as the Lo Lifes, they dressed themselves in the finest garments stolen from every upper-class department store in the tri-state area, while living a reality that was the complete opposite of what Ralph Lauren represented.

To the authorities the Lo Lifes were criminals, but to themselves and people on the streets, their actions signified something else. They aspired to be something greater, and empowered themselves by taking something that wasn’t meant for them and making it their own.

For the past five years Lo Life founder Thirstin Howl the 3rd and photographer Tom Gould have been documenting this culture. Interviews, archival pictures, and recent portraits of key players make up the first-ever book recounting how a group of kids in Brooklyn went on to influence mainstream rap stars and birth a movement of boosters and collectors of Polo worldwide.

Among those featured in the book are Raekwon [in his Snow Beach jacket, yes], Just Blaze [the man who came up royally during “Polo Reparations“] and Action Bronson.

Continue reading to see some of the images from the book that is available now for pre-order and set to ship on July 7.

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