Independent no longer. 21 Savage has revealed he’s signed a deal with L.A. Reid and Epic Records.
The Atlanta-rapper disclosed the deal during an interview on the Rap Radar podcast, where he explained his decision.
“I ain’t wanna just sign on some straight business shit. I wanna sign to someone who believes in me and understands me,” said the highly-coveted rapper.
He also revealed that it wasn’t just about the money, but about the legacy that Reid has.
“Because he’s black. He’s probably the last black CEO. Why not? He’ll understand me before anyone else.”
Reid was the co-founder of LaFace Records, the legendary label that discovered and put out acts including Outkast, Goodie Mob, Toni Braxton, T.I. and Usher.
After skyrocketing to fame over the last two years independently, signing to a major something that many thought 21 would never do, or do anytime soon. He’d already attained radio airplay, got a co-sign from Drake, landed multiple magazine covers and even became tabloid fodder via Kylie Jenner. Apparently, all it took was the right situation, or better yet the right person, to get him to sign on the dotted line.
Now that he is signed to Epic, he joins an already loaded roster that includes Big Boi, Future, DJ Khaled, Rick Ross, Yo Gotti, Travis Scott as well as new artists Divine Council and Nick Grant.
Congrats to 21. Check out the entire interview below.
Photo: Instagram
