Maurice Garland

Report: Non-Blacks Watch “Black” Television Shows Like Insecure And Atlanta, Too


A Nielsen report has revealed some news that you may find shocking. Non-black people enjoy shows about Black people, too.

According to the report, popular shows with an all or mostly-Black cast or leads are drawing in diverse audiences. Specifically Scandal, How To Get Away With MurderBlack-Ish, Insecure and Atlanta.

Black-Ish boasts 79 percent non-Black viewership while Insecure checks in 61 percent and Atlanta with 50 percent.

“Much of the American narrative lately has focused on a growing cultural divide. But Nielsen’s data on television programming show something different,” says Andrew McCaskill, Senior Vice President, Communications and Multicultural Marketing, at Nielsen. “Storylines with a strong black character or identity are crossing cultural boundaries to grab diverse audiences and start conversations.”

While some will find this remarkable, some industry insiders are giving the report the side-eye.

Photo: FX

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