America’s favorite basketball dad LaVar Ball says that sales for the $495 ZO2 sneaker are going well, so far.
Ball was a guest on FS1’s Undisputed with Skip Bayless and Shannon Sharpe on Monday morning. He comes as perhaps the most talked about man in basketball thanks to his Big Baller Brand debuting his son Lonzo Ball’s sneaker last week.
The ZO2 checks in at a $495 price tag and a $995 price tag for the autographed version. While critics ranging from Shaquille O’Neal to Wale to your next door neighbor have said that the shoe costs too much, Ball isn’t backing down.
He says that although Lonzo has yet to play an NBA game, the shoe is symbolic. The elder Ball says the shoe represents independence and family and that it’s not just a shoe you throw in your bag at Foot Locker. He defends the $495 price by saying Lonzo designed it himself and that’s what he feels that is what the shoe is worth.
While there have been rumors that the shoe has already sold more than 1,000 pairs and generated $2.5 million for the family, Ball himself is not sharing specific numbers. When pressed for a ballpark figure, he suggested that they have sold at least 495. He also says people have bought the $995 pair because it is instant memorabilia, noting that players who already have shoe contracts are not allowed to sign-and-sell sneakers until after they retire.