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Jay Z was caught doing it for the ‘gram at Game 1 of the NBA Finals Thursday night, showing that he too can be a mere mortal at times.

Jay Z already told us he is a business, man. But he is also a brand and has an image to uphold. So he can’t afford to just have regular looking photos of himself floating around. Which is why he orchestrated a money shot [pun very much intended] while watching the game between the Cleveland Cavaliers and Golden State Warriors.

Cameras caught him and comedian/actor Kevin Hart yucking it up during a break in gameplay. But Jigga had to make sure the photo was perfect for the archives, so he told the cameraman to take a picture while they were still talking. Of course, Hart did the most.

Here’s how it came out looking.

https://twitter.com/KatzM/status/870660250323611648

Spectators on the internet relished in the fact that the immortal Jiggaman showed a rare glimpse of being “normal” and faking it for a photo.

https://twitter.com/livvvey/status/870678319166963712

https://twitter.com/PaigeDaBae/status/870654106364506112

https://twitter.com/JayJazzi/status/870512858886541312

This one wasn’t fake though.

Photo: WENN.com