Martin Berrios

Documentary To Spotlight The History Of Streetwear

 

Earlier this year, Louis Vuitton and Supreme previewed their collaborative collection, proving streetwear is indeed big business. The Built to Fail: A Streetwear Story movie intends to document the subculture’s humble beginnings and how difficult getting a brand to flourish really is.

Spearheaded by Bobby Kim of The Hundreds, Built to Fail dials it back to the Los Angeles surf and skate scenes which are largely credited for the early beginnings of streetwear. “If we look at how streetwear began, it was an amalgamation of different subcultures and lifestyles — communities that were counter to the mainstream,” Kim clarifies. “It started mirroring itself in communities around the world. L.A. was really the epicenter for that mentality and thinking because we’re such a melting pot and such a diverse city with so many different backgrounds and subcultures.”

“If we look at how streetwear began, it was an amalgamation of different subcultures and lifestyles — communities that were counter to the mainstream,” Kim clarifies. “It started mirroring itself in communities around the world. L.A. was really the epicenter for that mentality and thinking because we’re such a melting pot and such a diverse city with so many different backgrounds and subcultures.”

Also discussed is how hard it is to turn a t-shirt line into a respected brand with Kim’s own story of barely breaking even in The Hundreds’ early beginnings. “I never really looked at it as a potential career or something I’d be able to be able to support a family off of. It wasn’t perceived as a

“I never really looked at it as a potential career or something I’d be able to be able to support a family off of. It wasn’t perceived as a potential viable option because streetwear didn’t exist as an industry.”

The film features cameos from designers and fashion influencers alike including Tommy Hilfiger, ASAP Rocky, Russell Simmons and Benny Gold.

Built To Fail: A Streetwear Story premieres this week at the Los Angeles Film Festival. Watch the official trailer below.

Via LA Weekly

Photo: screen cap

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