Chance The Rapper has savvily used his social media presence to promote his music, connect with fans and push his cultural endeavors. So it makes sense that the Chicago MC is now starring in a Twitter ad campaign.
The new commercial, which will air for the first time tonight (June 19), is part of Twitter’s #SeeEverySide campaign.
In the spot, Chance takes to Twitter for requests from fans, including David Crosby of Crosby, Stills & Nash, for suggestions on what song to start his set with. Of course, Crosby pushes for any song with real instruments.
The ad’s goal is to display how Twitter lets you “see what’s happening from every point of view, all perspectives, every side,” per the app’s research. Mission accomplished.
Watch the spot below.