Project Runway has been a fashion fan’s favorite show for its premise of having unknown everyday designers participate in a competition to create clothes and have judges decide who will show their collection at the famed New York Fashion Week. Now YouTube Red is giving sneakerheads the same opportunity to shine with their new original series, Lace Up: The Ultimate Sneaker Challenge.
Set to debut on YouTube Red on September 13, Lace Up will feature aspiring sneaker designers from around the globe battling it out with their footwear concepts in hopes of landing the grand prize: their own limited edition James Harden sneaker and a design job at adidas.
Hosted by sWooZie and featuring special guests like Anthony Anderson, Fetty Wap, and James Harden amongst others, the 8 episode series will challenge the designers to create kicks using innovative materials, meet fashionable runway standards, and even present their designs using virtual reality.
Peep the trailer below and be sure to catch Lace Up on the September 13 and remember that one day it could be you partaking in the challenge.
Photo: screen cap