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Sean “Diddy” Combs has changed his name, again. Over the weekend, and as part of his birthday celebrations, the Bad Boy Records founder and Hip-Hop mogul announced that he will now be going by “Brother Love.”

Mr. Love made the announcement via the Internets.

“I’m just now who I am before, I’m something different,” said Diddy, ahem, LOVE aka Brother Love in part of his message.

He also stressed that he would not be answering to Puffy, Diddy, Puff Daddy or any of his other monikers.

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Photo: Twitter

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