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Snoop Dogg has teamed up with 7-Eleven Inc. to debut signature coffee cups for charity.

Titled “Coffee Cup With A Cause”, Snoop is the fourth celeb to debut a signature style coffee cup for the convenience store chain.

Proceeds from the sales of Snoop’s cup will benefit the Snoop Youth Football League (SYFL), a Los Angeles-based football club founded by the entertainer himself to help inner-city kids spend their free time in a healthy, safe environment.

Speaking on “Coffee Cup With A Cause” Snoop has released a statement saying,

“We’ve been running this league for 6 years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven’s ‘Coffee Cup With A Cause’ program is huge for us…It means many good things are in store for the players, and the league can reach out to more kids and touch more lives.”

Fans can head into any participating 7-Eleven store across the U.S. to purchase his signature cup, on sale from Sept. 1 through Oct. 18 or while supplies last. 7-Eleven guarantees a $250,000 minimum donation to SYFL, but the support could increase depending on the number of cups sold.

For more information about this program please visit: www.cupwithacause.com and www.SnoopDogg.com

Check out Snoop’s signature cup below.