Big Snoop Dogg has been named Creative Chairman of Priority Records. Recently re-launched by parent company EMI, Snoop will oversee the release of several new projects as the label comes up on its 25th anniversary. In addition to his new role, the D.O. Double G will also be releasing his tenth album Malice N Wonderland through the label.
Speaking of his new executive gig, Snoop said,
“Starting fresh with EMI is a great feeling. It’s a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman…the Boss Dogg…the Dogg Father. The business model we’ve developed will bring the musical heritage of groups like N.W.A. to the forefront. And you definitely got to get ready for my new album Malice N Wonderland in December to kick it all off — this is going to be the most potent dose of Snoop Dogg yet!”
Snoop previously released his records on No Limit through Priority which served as distribution. Priority, once known as the home of gangsta rap, is responsible for releasing classic albums in the past from N.W.A., Ice Cube, Mack 10 and Master P amongst countless others. Leonard Brooks, Senior Vice President of Urban A&R for EMI Music also stated,
“Snoop has been a huge force in rap and a big influence on the urban genre in general. In addition to possessing an original artistic voice, Snoop is also a true tastemaker, trendsetter of style and a global ambassador of Hip-Hop. We’re elated to release his next record, and to have Snoop re-introduce some of the most ground-breaking rap recordings to new fans as Creative Chairman of Priority Records.”
Congratulations to Snoop but with all due respect his track record as a C.E.O. hasn’t been that great. Although a great chef, he has not proven that he can run a restaurant as past projects from under his belt like Bad Azz, Latoiya Williams, Doggy’s Angels and most recently The Warzone and Dubb Union have all flopped or never came out. Every rapper ain’t meant to be a C.E.O. and time will tell if that holds true for Snoop. But judging from the past, he’ll need to put in a lot more work in the office and less time on stage…Chuuuch.