KICKS

Last week we reported that Sotheby’s and Stadium Goods nabbed $850K at an auction for a sneaker collection most collectors would kill to possess. Still there was one pair of kicks that were set to go on the block by themselves, a pair of 1972 Nike Waffle Racing Flat Moon Shoe which was limited to […]

SpongeBob SquarePants is still a thing?! We guess it must be as Nike is dropping a new Kyrie Irving collection inspired by the yellow dish sponge that lives at the bottom of the sea (damn polluters).

Zion Williamson is set on setting his own path as the first Zion Williamson. However, he will be rocking kicks with an iconic legacy since today (July 23—probably not a coincidence), Jordan Brand announced it has signed the NBA’s No. 1 draft pick to the house that Air Jordan built.

adidas and AriZona Iced Tea collaborated for a sneaker collection and were supposed to open up a pop up shop in NYC. It was a great idea but the availability of sneakers for sale at $0.99 caused enough chaos for NYPD to shut it down.

Cardi B has been officially rocking with Reebok since late 2018. Today (July 16), the brand revealed Bardi as the star of its new “Nails” campaign that promotes the Club C model.

As if there weren’t already enough reasons to like Giannis Antetokounmpo. Nike just introduced the reigning NBA MVP’s Coming To America collection of kicks and apparel inspired bu the cult classic film starring Eddie Murphy.

Well it’s about time damn time. Nike got around to revealing 2019 NBA MVP Giannis Antetokounmpo‘s first proper signature sneaker, the Zoom Freak 1.

Rising NBA star Donovan Mitchell has a thing for comics. So it’s only right that his first signature shoe with adidas also be a collab with Marvel.

Reebok has stayed on the pulse of culture thanks to collaborations with the likes of Cardi B and Future most recently, and part deals with artists such as Kendrick Lamar, Swizz Beats, and Rick Ross. Often, Damion Presson, Reebok’s director of global entertainment marketing, was the man behind the scenes making the deal go and […]

It was quite an disappointing few days for hypebeasts this past weekend. Aside from having their plans upended as they monitored their Nike SNKRS app waiting for the rumored “Shock Drop” of the highly anticipated Virgil Abloh Off-White Air Force 1‘s (they never did), they took another hit when the vice president of entertainment and […]

Called it! As we predicted, the contents of that missing truck have been found and Nike has officially unveiled its Stranger Things collection to coincide with the forthcoming release of the hits Netflix sci-fi series.

Supreme once again teams with Jordan Brand—this time for its take on the Air Jordan 14. The streetwear giant has shared official images of the studded collaboration.