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adidas unveiled a new ad during yesterday’s NFL opener (New England beat Pittsburgh) called Create The New Speed. Starring Jimmy Graham, Sammy Watkins and DeMarco Murray, and Coach Snoop, the spot features the music of Pusha T. 

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Remember when Kanye West said he wanted everyone to get a pair of adidas Yeezys, and apparel? Be sure your bank account is healthy or you need not apply.

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How much are a pair of adidas Yeezy Boosts worth? A Michigan man is hoping enough to get himself a new kidney. 

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Everybody neighborhood is full has beens and shoulda-coulda-woulda streetball legends. Foot Locker decided to remember the story of Bobby Butter, a Billy Hoyle-type whose love for 90s-era wisecracks are almost as painful as his choice of attire.

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You’d have to be an extreme hater to say the launch of the adidas Yeezy 750 Boost was anything but epic. Footage was recently released of the very first time Kanye West tried on a pair of his first adidas signature sneakers. 

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Soccer flourishing in Harlem? Definitely. adidas and the Chelsea Football Club hosted a 2 vs. 2 soccer tournament as part of its #BeTheDifference campaign, and launched the club’s new home and away kits for the 2015-16 season in NYC.

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The masses may have lamed out on Big Sean’s philanthropic hashtag contest in favor of Ariana Grande news, but the Dark Sky Paradise creator is still out to prove that one man can change the world. Current and future students of Detroit’s prestigious Cass Tech High School are experiencing this in full as the G.O.O.D. […]

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Kanye West’s adidas Yeezy Boost was a hyped but very polarizing shoe, to say the least. A new, low top model, reportedly the adidas Yeezy 350 Boost Low will probably be more readily accepted aesthetically. 

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For years, Pharrell influenced generations at a time with his avante-garde style. That said, he earned the 2015 Fashion Icon Award from the Council of Fashion Designers of America (CFDA), a win that was a longtime coming.

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The launch of Kanye West‘s adidas Yeezy Boost proved to be a resounding success. Adidas Originals dropped a recap video documenting the release of West’s latest signature, and very hyped, sneaker. 

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Currently housing the best of Kehinde Wiley’s work, the Brooklyn Museum strikes hot once again, as it announces the upcoming The Rise Of Sneaker Culture exhibition.

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Besides being a talented performer, Chris Brown is also an accomplished artist. Breezy used those talents to customize his adidas Yeezy Boosts with his own artwork.