It took long enough, but adidas is finally readying the release of one of its iconic shoes, the Mutumbo. From a business standpoint, this release is a clear result of interest in classic 90s basketball sneakers in the marketplace. But to enthusiasts, this is an opportunity to cop one of the freshest colorways you’ll find on […]
Over a year ago, adidas revealed the Crazy Light 2, touted as lightest basketball shoe ever. Today (July 2), we get the re-up as adidas unveils the adizero Crazy Light 3, which at 9.4 oz is still the lightest basketball shoe out there.
Signature sneakers used to be a rare breed. For example, Dr. J and Kareem Abdul Jabbar had their own Converse and adidas, respectively, but the name on your own shoe’s club (shout out to Walt Frazier’s Puma “Clyde,” too) was pretty exclusive. But then Michael Jordan and his Air Jordan line made Nike a ridiculous […]
We thought Michael Jordan held the shoe title in Chi-Town. Nevertheless Twista drops a visual for “A.D.I.D.A.S.,” a track done in conjuncture with the sportswear brand’s Heat of the Bull sneaker. The track will also appear on the spitter’s forthcoming album, The Dark Horse, set to release some time this summer.
Hip-Hop and sneaker culture collide yet again, as Twista drops a new song titled “A.D.I.D.A.S.” to coincide with the release of the adidas Heat of The Bull sneaker. The track is a trap-inspired anthem that speaks highly of the brand’s lineage and all around fresh product. On top of that, the Chi-Town legend say his […]
Good news, Chicago. Chicago Bulls point guard and former NBA Most Valuable Player, Derrick Rose, has been cleared by doctors to return to the league.
Today in New York City, adidas unveiled a new technology called Energy BOOST™ that the athletic shoe and apparel company hopes will revolutionize sneaker cushioning. The new tech touts that it can for the first time provide equal cushioning and energy return, when compared to standard EVA foam tech that dominates the industry, in one shoe.
As a brand, adidas has always prided themselves on creating products with the ultimate functionality. Today, the German company unveils “Boost,” a revolutionary technology that’s said to give athletes energy back. adidas created the product using ” soft and responsive” foam with the ability to offer outstanding performance in all climates. See the live stream of the event […]
The Golden State Warriors will be come the first NBA team of the modern era to ditch jerseys in favor of sleeved shirts.
Yesterday, John Wall made waves when he was spotted wearing adidas in a photo taken at a Washington Wizards practice. This was a big deal since he was Reebok’s marquee player endorser with his own line of signature kicks. Later in the day, the promising point guard announced that he inked a deal with the […]
It’s no secret that Wale is a big time football fan. Last night, the MMG rapper incorporated his fandom into his art by performing for the nation’s top high school football players at U.S. Army All-American Bowl kickoff party in San Antonio.
To commemorate Notre Dame’s run to the BCS National Championship, adidas partnered with DJ Mick Boogie to recreate the infamous Fighting Irish anthem, “Victory March,” with a Hip-Hop spin. nVMe (pronounced “envy me”) Productions and Mick Boogie chopped up the fight song’s horn section, and layered it with hard hitting drums and hi-hats that give the historical song a refreshing feel. Donwill of […]
