GALLERY, News, PHOTO OPS

There’s a new pair of Adidas that are causing controversy. The sneaker company’s  gray, purple and black JS Roundhouse Mids, feature chains which are said to  resemble  a slave shackles.

GALLERY, News, PHOTO OPS

News of Adam Yauch’s (aka MCA) death arrived earlier today as the 47 year-old rap legend lost his battle with cancer. While the Beastie Boys were a vital part of Hip-Hop’s formative years, their contributions echo to this day. Musically, the Boys were something of a melting pot–fusing various elements of sound within a rap […]

GALLERY, News

Today, adidas Basketball unveiled the adizero Crazy Light 2, the lightest basketball shoe ever at lean 9.5 ounces. Hip-Hop Wired was privileged to be among the select media in Santa Monica who were able to get a hands on look at the new sneaker during a presentation at the LA Clippers’ practice facility. Sports announcer […]

GALLERY, KICKS, Managing Editors Files, News

Adi Dassler formed adidas in Germany and sponsored the first ever Black athlete in the 1936 Summer Olympics when Jesse Owens shattered Hitler’s theories about the Aryan’s athletic superiority. Adidas has been a world leader in athletic gear and sportswear and since 1948 the brand has been involved in sports as diverse as track & […]

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Lil Wayne already has a clothing line, Trukfit, so of course a sneaker is in the works, too. However, Lil Tunechi tells VIBE that he is about to sign a contract to drop a sneaker with a major shoe company first. “I do have a shoe coming out soon but it won’t be Trukfit,” Weezy told […]

GALLERY, News

Last night, NBA All-Star center Dwight Howard of the Orlando Magic played host. Footaction and adidas hosted a V.I.P. party at NBA All-Star Weekend that featured performances from B.o.B, Darryl “DMC” McDaniels, Fabolous and Young Jeezy. We weren’t there either, but here are photos for you to check out the festivities that went down in […]

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Adidas: Respect The West Ft. Kendrick Lamar, YG, Dom Kennedy & Casey Veggies   After helping launch the Originals 2011 Adidas Boot Collection, Kendrick Lamar headlined a showcase of young rising stars call Respect the West.  Each of the featured artists is making a fair share of noise in the industry and simultaneously playing a […]

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Ras Kass Ft. Frankie Finch – “ADIDAS” [Video] Peep More New Videos Here

Snoop Dogg Peep More Hip-Hop Wired Videos Here [More]  

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The Atlanta Post:  Adidas’ Big Money Defense Against Nike Bossip:   Pastor Jeremiah Wright Says “When Obama Threw Me Under The Bus, He Threw Me Under The Bus Literally!” Complex:  Shots Fired? Nas’ Sneakiest Diss Lines F-Listed:   Cell Phone Company Gets In Trouble For Revealing An Affair Black Voices:   Eddie Murphy Looking to Do ‘Nutty Professor 3’

Looks like Big Snoop Dogg is putting away his Chuck Taylor’s for a second.  Check him out in the new Adidas commercial below.