adidas has soared past Jordan Brand to become the no. 2 sneaker brand in the United States behind Nike.
In case you haven’t noticed, adidas has been quietly taking over the sneaker market (notice them retro Jordans STILL on the shelves?) and they continuing to make the moves that helped them become a hot commodity. The three stripes recently debuted their new pre-game anthem “Heart of A Lion” courtesy of Von Miller, Mike WILL […]
YouTube Red is giving sneakerheads the opportunity to shine with their new original series, Lace Up: The Ultimate Sneaker Challenge.
A blatantly counterfeit Yeezy retail store has just been opened in China.
Pharrell is set to extend his winning streak with adidas. The master creativist has announced a new campaign with the sneaker giant.
Kanye West has been seen sporting a pair of thick-soled running shoes in recent times, and now the sneakers are aimed for release to the public. Yeezy Supply published a link for a pre-sale for the Yeezy Boost Wave Runner 700 sneaker, which has already sold out.
adidas continues to keep their visibility high via their longstanding ties to Hip-Hop. They recently premiered a short film featuring Young Thug, 21 Savage and Playboi Carti.
It’s nice to be a part of a family, but when you’re part of a sneaker family you get some extra nice perks. Recently, Pusha T teased a special “Friends And Family” version of his adidas EQT on his ‘Gram page and boy they looks spiffy clean.
The gentrification of Bushwick Brooklyn has rubbed many of its native residents the wrong way. But there are times when its sudden popularity does lead to some good creative opportunities (including a weirdly plotted action movie), and adidas is collaborating with Colossal Media to help the community get involved in some good ol’ wall burning.
James Harden’s Harden Vol. 1 was a hit amongst basketball sneaker aficionados on a performance level. adidas recently unveiled an LS (lifestyle) take on the model that ratchets up the pleasing aesthetics.
Kanye West is going to be dropping some adidas slides, maybe. One time for fashionable chancletas.
Kanye West might be the brunt of many jokes on social media, but as far as his sneaker releases go he’s still a hot commodity.
