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Michael Jordan has apparently passed down the entrepreneurial genes to his 24-year-old daughter Jasmine Jordan, who added her flair and touch to the venerable Air Jordan brand. The eldest of Jordan’s three daughters debuted a new sneaker aptly titled “Heiress” but explains in an interview with ESSENCE that the name of the sneaker is far more […]

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And just like that the stomachs on hypebeasts have begun to growl even after being filled with all kinds of Thanksgiving goodness.

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Drake was gifted a pair of custom Air Jordan 12s deconstructed with materials from Italian sports fashion company Stone Island for his 31st birthday.

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There are now 32 models of Michael Jordan’s signature shoe, which means it has a deep and expansive history. Jordan Brand has launched an online collection site that serves as a hub for the brand’s history of fresh kicks.

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If you’re a hardcore Hip-Hop sneakerhead who needed more reason to hate on the Drake, this should do it. Recently, the 6 God with the Jordan brand deal previewed some exclusive Air Jordan XI PE’s that are wrapped in some colorful pink snake skin instead of its trademark patent leather.

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Unbeknownst to many hypebeasts who camp out for exclusive Jordan releases and cock-block actual Jordan era fans, the man whose footwear they have a cult like worship for actually started out his athletic life playing ball on a diamond and not a court.

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When DJ Khaled introduced the Arctic Just Don x Air Jordan 2’s hypebeasts immediately began to get the shakes. 

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The new Air Jordan IV x KAWS collaboration will no doubt having hypebeasts turn into uncivilized savages this Spring.

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Check the temperature at Satan’s crib. Air Jordans are on sale at Wal-Mart.

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The release of the latest coveted Air Jordan Retro sneakers unfortunately brings out the foolhardy and the deadly ratchet. Two people were shot outside of a Foot Locker in Minnesota on Saturday (March 5), and the cause seems to the cutting of the line. 

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In 2105, Jordan Brand scored a win with it’s remastered series of kicks that featured higher end materials on their retros. Now, its Retro Remaster initiative has upped the ante with the proper return of Nike Air branding to fan favorite models. 

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Dr. Boyce Watkins, a popular and often controversial columnist and financial advisor, has never been shy in delivering his comments on the state of the Black community. Dr. Watkins aimed his attention on the buying and selling Air Jordans, which he says creates a “trade deficit” in the Black community.