News

50 Cent has just leveled up with his wine and spirits business. He has struck a deal with the with Las Vegas Golden Knights.

News

One of the largest spirit companies has some answering to do. Jay-Z is suing Bacardi over the financials regarding his D'Ussé cognac.

News

Rémy Martin has been inspired by street wear for their newest branding play. The spirits producer has enlisted the talents of Don C for a sleek interpretation of their bottle packaging.

Nas, News, Video

Earlier this year, Hennessy revealed Queensbridge legend Nas to be a spokesperson for their second annual, award winning Wild Rabbit campaign. This partnership afforded the Grammy nominee the opportunity to learn about the spirit brand’s rich history at their Cognac, France headquarters.

jay-z, News, PHOTO OPS

Jay-Z is adding Cognac to his endorsement portfolio. The Life Files reports that Hova was on hand at a private event in NYC last night to introduce D’ussé, a new VSOP Cognac being launched by Bacardi. D’ussé (pronounced ‘dew-say’) is being presented and situated as a competitor to Hennessy. Bacardi’s new Cognac doesn’t launch until next month […]

ludacris, News

“Oh, Let’s Do It” Unlike some of his rap cohorts, instead of giving an exact date for the drop of an upcoming release, Ludacris just let’s it go for the wind to catch it. Known for his steal-showing abilities as a feature on countless records, Luda takes the time out to flex his muscle with […]