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The biggest story in the NBA currently is the struggles of the star-studded Los Angeles Lakers. The last “super team” to get this amount of scrutiny was the current Miami Heat.
China’s leading sports company, Li-Ning, announced it’s official partnership with the Miami Heat earlier today. The company facilitated the partnership through NBA All-Star and two-time champion Dwyane Wayne, who shocked the world in October by leaving Jordan Brand in favor of a new endorsement deal with the domestically relatively unknown athletic brand.
Dwyane Wade is one step closer to unveiling his new shoe line. The Miami Heat star is set to debut his WADE sneakers at Mercedes-Benz New York Fashion Week in February.
In a move that makes almost too much sense, Russell Westbrook of the Oklahoma City Thunder has signed an endorsement deal with Jordan Brand.
UPDATE: Dwyane Wade has been named Li-Ning’s Chief Brand Officer and will be in launching the WADE Brand, reports Sneaker News. The first shoe is called the “Way of Wade.” The ink isn’t dry on Dwyane Wade’s new endorsement deal with Chinese athletic brand Li-Ning just yet. The Miami Heat player’s new sneaker alliance will be […]
Dwyane Wade will no longer be seen rocking and representing Jordan Brand shoes and apparel. The Miami Heat’s star shooting guard has parted ways with the sneaker brand after his contract was up in September, reports the NBA. However, D-Wade reportedly already has a new deal with Chinese sneaker and apparel outfit Li-Ning and teased fans […]
Reigning NBA Finals M.V.P., LeBron James (It’s still going to take a while to get used to that) chatted with MTV News this week and the well-noted Hip-Hop head opened up about some of his favorite records. LeBron James who is notably chummy with Jay-Z even though he spurned his Brooklyn Nets two summers ago, […]
LeBron James finally got the monkey off of his back when he put on a dominating performance and led his Miami Heat to their second NBA Championship. For LeBron, it was his first ever NBA Championship victory, buying a few thousand of his haters a couple of seats for the time being. After they won […]
For the past two years, the Miami Heat, and more specifically LeBron James, have been the #1 punching bag in all of sports. No athlete in this 24-hour news cycle and social media generation has been more scrutinized than King James. For being in the public eye for over ten years and not going on […]