After suffering lackluster sales this past year, Beyoncé and adidas are officially ending their partnership.
Beyoncé teased her new Ivy Park collection "Park Trail" in an Instagram post, and it looks like the women will have some fly February gear.
Sales of Beyoncé’s Ivy Park clothing line, which is in partnership with adidas, are reportedly down 50%. The news certainly raises eyebrows since anything affiliated with Queen Bey is easy money, right?
The latest in the ongoing creative partnership between Beyoncé’s IVY PARK and German shoemaker adidas is called IVYTOPIA; a journey to discover one’s own nirvana.
Showing off her red-hot Valentine’s Day designs for Ivy Park, Queen Bey poses in a fiery latex dress with a matching mini puffer jacket and gloves, a baseball hat perched on top of her short new ‘do.
Introducing the "Halls Of Ivy" collection, the video for the campaign features a number of notable celebrities showing off the new wares.
Beyoncé's Ivy Park collection with adidas is already a winner but it just upped the ante. For the fall, adidas x IVY PARK and Peloton have announced their first capsule collaborative collection that consists of apparel and footwear.
The family that stays together, slays together. Blue Ivy, Sir, Rumi Carter and Beyoncé are the stars of the Ivy Park Rodeo Kids campaign.
After more than two decades in the spotlight, Beyoncé has become much more than a pop icon, but Queen Bey shed light on the obstacles she faced to get to her current level of success before adding that she feels she's only "scratched the surface."
On Wednesday (Feb 17), the 9-year-old heiress made a surprise appearance in the latest promo for Icy Park, the upcoming collaborative line between Adidas and Beyoncé’s Ivy Park imprint's campaign video. While the campaign has featured appearances by a limited number of A-list talent, including Gucci Mane and Hailey Baldwin modeling head-turning pieces from the wintry collection, it’s Blue Ivy who stole the show.
Winter is still here and Beyoncé wants to ensure she provides the proper drip to her fanbase. She has unveiled a cold weather collection that has all the snow bunny feels.
Christmas came early for hand-picked celebs and some fans of Beyoncé.
