Rhyming alongside the likes of Jay-Z, Wale, Jay Electronica, Mos Def and Talib Kweli, most would come to think of it as a challenge for the rookie of Hip-Hop, but after listening, it feels more like the veterans are the ones that need to catch up with Cole.

Is Cole becoming the new version of Eminem and getting his "Renegade" on for the way that he seems to essentially murder the competition when it comes to being a feature?

Speaking with DJ Whoo Kid, the modest rapper from North Carolina refuted the idea that he goes in to embarrass others, but only looks as everything as being a competition.

“I'm naturally just a competitor anyway…Whatever it is, I don't want to lose.  And it's not like I'm going in there like, ‘Yea, let me have the best verse on the song', I just really don't want somebody else to get me.  That's my mind state like man, I'm on a song with Kweli, I gotta come with it or I'm on a song with Jay Electronica, I gotta come with it.”

In regards to if rappers have felt the need to rework their verse when they believe a feature is outshining them, the XXL Freshman adds that if he was in that type of predicament, he would make necessary steps to be the king of the mountain for the verse.

“I wouldn't take it any kind of way.  It hasn't happened yet, but I wouldn't take it no kind of way because I know if I did a song and I did a feature and I had somebody on my joint that came harder than me, then I'm gonna rewrite my verse.”

No one can ever knock the spirit of competition when it's all just for the fun of the music, but it must also be tiresome to know that one rapper's verse is better both.

mousebudden The making of MM4 begins..... 2morrow.

Since exiling himself from the spotlight for a brief hiatus, rapper Joe Budden has dealt with many trials and triumphs in 2009.

From beef with Raekwon and Method Man to a public break up with former girlfriend Tahiry, the rapper has stayed true, for the most part, to his “No Comment” campaign.

While the world still waits for The Great Escape, Budden is getting ready to jump back into the mixtape circuit with Mood Muzik 4.

It also looks as though the rapper has big plans this time around and is enlisting the help of other rappers for the event.

mousebudden @JayElectronica u free tomorrow ?? need u to call me.

Known as the legs that were able to keep his career standing while being shelved at Def Jam, bringing a fourth installment into the fray only gives Joey the green light to air out each and every one of his grievances that he has stayed tight lipped about.

Without a release date, his recent work with J. Cardim has given some clue into what type of mood Budden is in, which can only make for good music.

Note to Budden:  Don't give a release date until you KNOW it will actually be dropping, people aren't too fond of constant pushbacks these days.

Juelz Santana is another artist that can add his name to the list as the Reagan Era was allegedly dropping on Valentine's Day, but it clearly didn't.

The general frustration is the fact that the music is free, so what could possibly be taking all of this time for the project to just drop?

Recently completing The Green Ghost Project, DJ Green Lantern spoke with HipHopWired on the matter of rappers trying to create a full project.

“I will say, on the positive side, that people are taking time with their work and even like the Fab mixtape. He's taking some time to tune that up.  Jay Electronia, same thing.  Me and styles pushed our sh*t back to tune it up the right way. I wasn't really happy with the mastering and sh*t.  It just shows you people tale the quality and the material on it, they take it seriously.”

He made reference to Drake and how So Far Gone set a standard and completely changed the way a rapper chooses to approach creating his/her mixtape now as they try and make it a more rounded project

“Especially since Drake, how that performed. That's technically a mixtape, so it's like your x y z artist and you put your mixtape out in the back of your mind and maybe the front of your mind, you're thinking damn this sh8t, not that it's going up against drake, but you're dropping the same thing for your career. What this tape can do for you is what that did for him, so don't slouch at all on what you're doing because look what the hell he did for his. It's no more ‘Oh, it's just a mixtape', that's over.”

Anyone has to respect that fact that these artists are trying to present their best, but let's just keep dates concealed for future reference and just let people know when it's actually going to drop.

“In today's day and age, a buzz doesn't really mean anything.  It's so manufactured, it's smoke and mirrors.”

As a rapper makes an attempt to get their foot in the door, the routine always begins with building a buzz so that Hip Hop heads are at least aware of his/her presence.

In most cases, however, this buzz isn't really what it's cracked up to be once it becomes evident that the fans aren't coming by the masses to performances and, worst of all, not buying the music.

Don't believe the hype.  Most times the music will just have to speak for itself.

Newcomer CurT@!nS, pronounced Curtains, is a New York native that has created a lane for exposure, but, speaking with True Stories Radio, extinguished this preconceived notion of exactly what having a buzz means.

“In the rap scene, perception can totally wipe away reality.  You can have a YouTube video that gets 1 million views, but who knows if you watched it 1 million times?"

Using Bow Wow as an example, his claims of having 2 million downloads in a single day is a fact that couldn't be proven as the only evidence is the Internet which can easily be manipulated.

If those stats and figures are made up, what are the rest of these rappers lying about when they throw out all of these numbers?

“A real buzz is something tangible, something that you can witness.  When you say Jay Electronica has a buzz, his records getting played 100 times on the radio, his shows are packed, selling out, he does like four or five shows a week.”

Check the video below for the rest of the interview.

Jay has just been announced as the headliner for the 2010 Wireless Festival.

Taking place July 4 in London's Hyde Park, the concert will feature Jay as well as Pink, Gossip, The Temper Trap and rumored Roc Nation affiliates, The Ting Tings.

When Jay hits the stage he'll be joined by Mr. Hudson who's been confirmed for a performance of their Blueprint III single “Young Forever.”

Continuing his time across the pond, Jay will also perform two June dates in Britain before headlining their Isle of Wright festival on June 11.
As previously reported, Jay is also headlining performances at Coachella Festival and Bonnaroo in the U.S.

Jay will headline California's Coachella Valley Music and Arts Festival alongside Wale and B.O.B. from April 16-18.

Following that Jigga will be takeover Tennessee's annual Bonnaroo festival in June with help from Nas and Damian Marley, Stevie Wonder and Jay Electronica.

Taking place at a 700-acre farm in Manchester, Tennessee, the 9^th annual Bonnaroo Festival will be headlined by Jay-Z.

Along with Jay attendees to the plush landscape will see performances from Stevie Wonder, Nas and Damian Marley, Jay Electronica, B.O.B., Kid Cudi and Wale.

Along with the Hip-Hop and soul acts, Grammy award winning groups the Dave Matthews Band and The Kings of Leon will perform as well.

Bonnaroo 2010 takes place June 10-13.

Four day passes for the event start at $234.50.

For tickets and the full lineup visit Bonnaroo.com

Kwon and Jay Elect will join the Hip-Hop veteran at this year's fest when it takes place this spring at San Bernadino's  Nos Events Center.

While Jay and Cube have signed on to give solo performances Raekwon has opted to be joined on stage by Tech N9Ne.

Following Kwon and Tech N9Ne on stage will be Daz Dillinger and Kurupt of Tha Dogg Pound right before Jay Electronica hits the stage.

Also slated to perform is Murs who'll be joined by super producer Ninth Wonder, Dom Kennedy, Curren$y, Freeway & Jake One and Dilated Peoples.

Hosted by Angela Yee and DJ Wonder, 2010's Paid Dues Festival takes place April 3.

For the full lineup of acts visit myspace.com/paidduesfestival

Listen to "Exhibit H" below and tell us what you think.

He took it so far to say that he was fighting for the two to come together and create a collaborative effort for both lyricists to sink their teeth into.

It didn't take too long to get a response from Elec as the New Orleans rapper accepted and even added that people should expect to hear some noise from them much sooner that one would think.

Speaking with Brooklyn Bodega, Jay gave his R.S.V.P while giving Lupe credit for his own work,

“We going to be on a track together in the immediate future. Thats my brother. He reached out. I got bad phone etiquette so it took me a minute to reach back. But we gonna reach, we gonna talk. We've been in communication and we're going to work. Thats my brother. And his sword is magnificent and he's a great god at what he does, you know what I'm saying. We're going to connect.”

Bad phone etiquette might not be the only issue to deal with.  Bringing up the project Act II is easily able to raise a few flags in regards to the rapper and his problem with procrastination.

Let's knock out that first project before we even go on to the next one.  The last thing Jay needs is to have his focus displaced even more.