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Spike Lee’s affiliation with the Jordan Brand is indelible; from Mars Blackmon, to Do The Right Thing‘s Buggin’ Out to the director himself rocking exclusives courtside at NBA games. The Air Jordan Spizike only cemented that relationship, which continued with the Son Of Mars model and now it’s low top version.

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Air Jordan IVs get plenty of love and get snatched up with the quickness in their original colorways. But there are also some new variations that won’t stay put on shelves much longer themselves. This year we’re getting Michael Jordan’s fourth signature shoe in colorways like the “Green Glow”and “Fire Red Toro.”

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The NBA playoffs are officially underway, and for sneaker aficionados that means plenty of sneaker heat to lust after. Jordan Brand does its part to satiate (or spark) fans thirst to see what their favorites players are rocking thanks to their PE (player exclusive) kicks for the likes of Chris Paul, Russell Westbrook, Carmelo Anthony […]

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If you weren’t solely focused on the shots Drake sent towards Chris Brown, you knew he was in New York City for the Jordan Brand Classic. Following the game, which showcased the best high school basketball stars in the nation, the OVO rapper tore down the Barclays Center with medley of some of his recent […]

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Jordan Brand is making it extremely difficult for any discerning sneakerhead to save their money. There are two fresh OG colorways of Michael Jordan’s signature kicks getting retro releases; the Air Jordan 8 (aka “Bugs Bunny” or “Hare”) and the Air Jordan 13 (aka “He Got Game”). 

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Air Jordan 3’s with a Nike Swoosh logo on the side? That’s what you’ll see if you pay attention to ‘Gotta Be The Shoes,’ a special ESPN’s SportsCenter put together to honor the 50th birthday of Michael Jordan, and his signature sneakers.

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Hypebeasts, the moment is finally here. The Air Jordan III ’88 Retro, thirsted over for its inclusion of “Nike Air” branding on the heel since its announcement late last year, drops today at at exactly 4:51PM EST.

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Jordan Brand announced last month the impending arrival of the legendary hall of famer Michael Jordan’s latest signature shoe, the Air Jordan XX8 (28). To help commemorate the release of the high-end sneaker, the Jumpman team gets Hip-Hop legends Big Daddy Kane and DJ Premier together for the track “28 Bars Of Kane.” 

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“You can be made here, or you can be broken,” here says Nas in the second part of Carmelo Anthony’s Playing For The City That Made Me documentary. The second episode of the three part series here finds Melo and interview subjects like Bernard King, his brother Justice and his stylist talking about how the […]

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Yesterday, Carmelo Anthony and Jordan Brand hosted hundreds kids and teens at Cipriani on Wall Street to celebrate the launch of his new signature shoe, the Melo M9. Sway Calloway of MTV News hosted while French Montana and Fabolous performed, but more importantly the kids on hand got to try on Melo’s new shoes, take […]

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There is no doubt that at the end of the day, Jordan Brand is a business. Those cheering the return of “Nike Air” branding to a forthcoming Air Jordan III retro have to save a bit more coin. The Air Jordan ’88 Retro will run you back $200 at retail.

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Now this is what we should be talking about when it comes to Carmelo Anthony. The ‘Playing For The City That Made Me‘ campaign, courtesy of Jordan Brand, drops its first episode of a wed-doc series that looks at the New York Knicks’ superstar player, and MVP candidate.