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The NBA is officially one week into its 82 game season, and needless to say that many people are truly excited. As we await the next few months of professional basketball excitement, it’s essential to recognize the type of fans that will come out of the woodwork.

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A new NBA season has started, which nowadays means new LeBron James commercials. The now two time NBA champion stars in a Samsung commercial that showcases the company’s products, including the Galaxy Tablets, the Galaxy Gear Smartwatch and more. 

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With basketball season on the horizon, Nike unveiled the latest LeBron James campaign — affectionately titled “Training Day” — in style. But this is not 30-second spot; this is a cinematic affair that clocks in at just under 90-seconds.

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LeBron James is now sporting a wedding ring. Yesterday (Sept. 14), King James and his longtime girlfriend, Savannah Brinson, were married in San Diego. 

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This story oozes struggle. LeBron James’ mother Gloria James has a new significant other, and by no means is that the issue. However, her beau happens to be a Miami rapper named Lambo. Yes, you read that right, but here’s the kicker — he’s only three years older than her son.

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A new year, and a new season, means a new version of video game franchise 2K Sports’ NBA basketball title. Today (August 28), we get the official trailer for NBA 2K14 that is sure to get gamers excited. 

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Photos have already been floating around the Internets, but today Nike has officially unveiled LeBron James’ latest signature sneaker, the LeBron 11. King James’ latest shoe is his lightest so far and once again built to encompass his multifaceted game.

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While he has possibly been the best professional athlete in the world for years, a couple of scarlet letters have followed LeBron James throughout most of his NBA career. From a basketball and athletic perspective, he has since vindicated himself by capturing two championships with the Miami Heat, but the slander continues.

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Someone in the Miami-Dade PD has some explaining to do. The Miami Heat’s LeBron James was given a police escort to get him through traffic and to a Jay Z concert last Friday (August 17). That wasn’t in the rule book, though. 

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LeBron James‘ next signature shoe, the Nike LeBron XI, is still months away from an official debut. But that doesn’t mean early photos of the sneaker aren’t already making the rounds, and here are some of the most detailed yet.

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Is it time for retros of LeBron James‘ signature kicks already? Not necessarily, but it’s one of the points, along with the new Nike LeBron XI, that King James recently discussed while touring China.

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Current Nationional Basketball Player’s Association (NBPA) president Derek Fisher‘s term expired this summer, and now the game is open for a new union leader. With LeBron James rumored to be considering throwing his name into the ring, we throw around five other names for your deliberation.