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According to Drake, if you’re making cash off the term YOLO, you better cut him a check.Yesterday (Dec. 25), the YMCMB rapper, who helped popularize the acronym for “You Only Live Once” via his song “The Motto,” put some vendors on notice, via Instagram, for using the term on apparel without his okay.
With fashion and technology at the forefront of relevancy in Hip-Hop, retail behemoth Macy’s, in collaboration with Sean “Diddy” Combs and Recom Group, look to capitalize off both industries with the world’s first digital sweater. Yeah, you heard that right. Macy’s and Sean John’s design team created a shawl-collared fleece sweater with a windowed pouch in the […]
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