Tech

The kicks that grace NBA courts are just as important as the basketballs that bounce on them. Players are known for signing lucrative sneaker deals with companies or in the rare case of Lonzo Ball start your own company. Kyle Kuzma took things to another level by partnering with an actual sneaker marketplace. 

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Big Baller Brand is at it again. They have unveiled their newest edition of their signature sneaker.

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Kevin Love will soon be balling in the fashion world. He has worked on a new capsule with Banana Republic.

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NBA Twitter got its first real glimpse of LeBron outside of NBA 2K19 sporting the purple gold alongside his new teammates yesterday. The sight is still hard to believe, but interestingly it’s LeBron’s young teammates and his bench mob who was the subject Twitter ridicule.

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Kawhi Leonard has never been known for his brilliant personality, making him a perfect fit for the efficient if emotionally stoic San Antonio Spurs. In his first interview with the Toronto Raptors, the talented basketball star broke tradition with a smile and laugh that has Twitter officially creeped out.

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Of all the people in the NBA past or present to NOT offer to shoot the fade with, Stephen Jackson might be near or at the top of that list. Well, the memo didn’t get to Andrew Wiggins or his little brother as the latter took a jab at Wiggins’ Minnesota Timberwolves teammate Jimmy Butler […]

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Michael Jordan grew up playing basketball in Wilmington, N.C. ahead of his stellar professional career. The NBA legend donated $2 million to relief efforts in the region after Hurricane Florence battered the North Carolina coast.

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Dwyane Wade has given 16 seasons to the NBA as a member of the Miami Heat, Chicago Bulls, and the Cleveland Cavaliers, with many believing the 36-year-old shooting guard was going to call it a career this year. D Wade announced that he’s coming back to the Miami Heat for one last season and fans […]

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Boston Celtics player Jabari Bird appears to have his hands occupied with more than a basketball if new allegations ring true. The 24-year-old guard allegedly strangled his girlfriend 12 times and is now facing charges from Boston prosecutors.

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Just last week Beats By Dre announced it’s new global partnership with the NBA for this upcoming season. Respected audio brand JBL who already was working with the league is announced renewing its partnership.

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Your favorite NBA players may enter the arena before the game in different fits, but one thing they all have in common is Beats By Dre products getting supplying the sound to set the tone. The announcement of a new deal between the two global brands will now join them together at the hip.

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NBA 2K19’s official launch date is literally just days away and to celebrate fan-favorite game’s 20th anniversary, and the upcoming games release the folks at 2K Sports held an epic pre-launch event in NYC.