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Can Kid Cudi do for the Cleveland Indians fitted what JAY-Z did for the “new blue Yankee”? Time will tell, but Cudder has officially collaborated with New Era on a fitted that’s kind of fire.

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New Era kicks off the start of the new MLB baseball season with a campaign that features TDE rapper Jay Rock and number of their ambassadors, including Didi Gregorius of the New York Yankees and Javier Baez of the Chicago Cubs.

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The 2018-19 MLB season is officially underway and with that comes all kinds of baseball related promotions and products. New Era is the first to run out the box with their new Who Will Reign campaign which will include Hip-Hop stars such as Big Sean, A$AP Ferg, and Dave East repping their cities with their […]

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Jay Z‘s lawyers stay busy. This time, Hova is getting for using the Roc Nation logo on MLB apparel. 

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On Wednesday, July 2, celebrated director and filmmaker Spike Lee will be unveiling the new 1996 World Series Spike Lee collection as part of the New Era Heritage Series.

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Drake has the merchandise that you need, apparently. After revealing a special edition Toronto Blue Jays fitted hat featuring the OVO insignia last week, he and his Canadian clique return today with another New Era collaboration in tow.

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Drake puts on for his hometown of Toronto, consistently. Today, the YMCMB rapper announced a collaboration with Major League Baseball’s official hat manufacturer, New Era, that will feature two limited edition Toronto Blue Jays hats.

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N.E.R.D. New Era Promo Shoot [Video] Once again the worlds of fashion and hip-hop have crossed paths, as N.E.R.D. announced a deal with New Era. Pharrell, Chad and Shae are the newest Flagbearers of the hatwear and apparel company. Check out the promo video where N.E.R.D. talk about their love for fitted caps. Peep More […]