GALLERY, KICKS, lebron james, News, PHOTO OPS

Nike pushed the boundaries of innovation and design with the Nike LeBron 11. However, the latest colorway, the “South Beach,” is a blast from the past that sneakerheads should flock to.

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With basketball season on the horizon, Nike unveiled the latest LeBron James campaign — affectionately titled “Training Day” — in style. But this is not 30-second spot; this is a cinematic affair that clocks in at just under 90-seconds.

KICKS, lebron james, News, PHOTO OPS

LeBron James‘ next signature shoe, the Nike LeBron XI, is still months away from an official debut. But that doesn’t mean early photos of the sneaker aren’t already making the rounds, and here are some of the most detailed yet.

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Is it time for retros of LeBron James‘ signature kicks already? Not necessarily, but it’s one of the points, along with the new Nike LeBron XI, that King James recently discussed while touring China.