Beyoncé fans near and far are impatiently waiting for their opportunity to salivate over the songstress’s Super Bowl performance this Sunday. But more importantly, we should keep in mind that her performance is part of a deal that could forever change how Pop stars and major global brands interact. The Shadow League examined Bey’s partnerships with Pepsi and […]
It appears that Beyoncé’s hiatus from music and the general spotlight is over, this after inking a reported $50 million deal with soft drink beverage company Pepsi that was hinted at last October. According to a New York Times report, the deal just isn’t about selling sugary soda pop, but also a partnership in bringing […]
Two of Pittsbrugh’s finest, Wiz Khalifa and Lamarr Woodley, recently got together courtesy of Pepsi and the NFL.
Nobody wants to be a sell-out in Hip-Hop. It’s almost a dirty word that can be a death blow if it sticks to you. However, there are times you have just got to get that paper. There are those rare occasions where big time companies tap a rapper for access to their “brand” and the […]
Nicki Minaj has long been rumored to be a new American Idol judge, but there has to yet to be a formal announcement. Speculation has long been that the YMCMB rapper’s deal with Pepsi is holding up the process since Idol is sponsored by Coca-Cola. The New York Post has reported on the matter with […]
Last night at Gotham Hall in New York City, Pepsi/Billboard’s Summer Beats Concert Series concluded with a celebratory concert for what would’be been Michael Jackson’s 54th birthday. Grammy-nominted artist Melanie Fiona, Grammy Award winning R&B singer Ne-Yo and Grammy Award winning rapper Swizz Beatz ran through their own collection of hit records before paying homage to […]
Last night at the Roseland Ballroom in New York City, Nicki Minaj made good on her promise to make up for missing Hot 97 Summer Jam by putting on a secret show for her hardcore fanbase. The performance was a good idea of what was missed at the summer classic in Metlife Stadium as she […]
Nicki Minaj is giving fans an extra treat for walking away from her performance at Hot 97’s Summer Jam, by live streaming her free performance from New York City Tuesday (Aug. 14) night. The Pepsi Presents Nicki Minaj Pink Friday Tour: NYC will be held at the Roseland Ballroom and broadcast online via the Pepsi […]
Nicki Minaj visited Ellen today and talked about her new Pepsi commercial as well as why she deleted her Twitter account. Nicki also made sure to visit with Sophia Grace and Rosie, the two darling children who famously covered her song and became overnight YouTube sensations. Check the video of the Young Money princess after the […]
We finally get to see the product of Nicki Minaj’s reportedly multi-million dollar advertising deal with Pepsi. The soft drink brand’s ‘Now In A Moment’ ad features a house remix of the Harajaku Barbie’s “Moment 4 Life” single. The YMCMB rapper doesn’t appear until near the end of the clip, performing on stage in her […]
Pepsi is going full-steam ahead in adding more girl power to their forthcoming “Live For Now” global campaign. Last month, Nicki Minaj was announced as the latest celebrity to sign a multi-million dollar deal with the brand, and now Katy Perry has been added to the roster. Minaj , who recently announced dates for her […]
Young Money starlet Nicki Minaj and her global takeover rages on as she approaches the release of her highly anticipated sophomore set Pink Friday: Roman Reloaded next month. With her debut album still selling at high volume and a buzzing lead single currently blazing the charts, Nicki is looking to pad her pockets even more […]
