KICKS

PJ Tucker may not be the biggest star in the NBA but when it comes to sneakerheads he’s definitely one of the players we most love to watch. Not because he can put on a show on any given night, but due to his habit of wearing extremely limited PE kicks when he balls on […]

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The reveal of the Dior X Air Jordan 1 High sneakers already had the hypebeasts salivating and ready to spend their hard-earned coins on the $2,000 sneakers. A new low version of the sneaker was recently announced and it looks like the collaboration will hit shelves this spring.

Tech

Back in October 2018, Los Angeles Lakers forward Kyle Kuzma inked an exclusive partnership deal with online sneaker marketplace, GOAT. Almost 2 years later, he is re-upping on that partnership.

KICKS

Over the past decade and change the sneaker game went from being something for the heads to a billion-dollar business. With accessories like sneaker protectors and crease preventers all the rage, an Amsterdam-based company, DFNS, has decided it was time to get in on the fun.

KICKS

Jimmy Butler is a free agent, in the sneaker sense. The high scoring Miami Heat has walked away from his Jordan Brand contract, and is now surely on the priority recruitment list of multiple sneaker brands.

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The resale game is about to get a jolt of much needed energy. One of the biggest platforms is letting young entrepreneurs live like never before.

Yesterday (Dec.18), Puma unveiled its “active gaming footwear,” basically a sock, and now adidas has finally revealed the first fruit of its partnership with arguably the most significant gamer on the planet, Ninja.

Tech

With esports taking off, it should come as no surprise to anyone that athletic apparel brands are jumping on the bandwagon. Puma being the latest introducing their first offering as part of its “active gaming footwear” line, and it happens to be a sock.

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Reebok has reached deep into its historical archives to revive a number of its classic styles in recent times, doing so once more with the DMX Trail Shadow. With six new colorways, the updated sneakers come in the Future, Trail, and OG styles with the corresponding designs and details to match.

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Reebok is continuing its resurgence as both a sports performance and fashion force, connecting with various designers and brands for fresh updates to its long line of classic kicks. The latest from the Boston-based sports apparel giant is a collaboration with Queens, N.Y. skate brand Bronze 56K with updates to the Club C Revenge shoe.

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This definitely sounds like a game-changer in the online sneaker purchasing game. Online sneaker marketplace, GOAT, unveiled its latest update that will allow users to try on expensive and exclusive kicks virtually.

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Reebok is a subsidiary of adidas, so this should have happened a while ago. Today (Sept. 26), the brands announced they will be combining forces to bless Reeboks’ classic Instapump Fury with adidas’ ever-popular Boost cushioning.