The Doggfather spoke about his headphones stating, “The Snoop Dogg Skullcrusher is the hottest headphone comin' to a hood near you. I've been a fan of Skullcandy products for years and I decided it was time to break bread with them. Our headphones are fly, affordable, and most importantly – bangin' like Ni**aracci beats. Make sure to scoop a pair and be on the lookout for more Snoop Dogg/Skullcandy products, ya dig.”

“The Snoop Crusher” headphones are also available at snoopdogg.com. Rick Alden, CEO and founder of Skullcandy also added, “Skullcandy has been Snoop fans since the beginning. We're psyched to have the opportunity to bring our Skullcrusher, a hip-hop specific headphone, to Snoop Dogg fans everywhere. It's exciting to work with such a talented artist and be a part of creating his own line of headphones. This is a collaboration that both Snoop Dogg and Skullcandy fans will be anxious for.”

Getting his technology on, Snoop Dogg also has a partnership with Apple and has his own application for the iPhone called iFizzle.