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Jim Jones and the rest of the Dipset crew have definitely been in the forefront as far as fashion and culture are concerned. Now, the Capo of the Set believes that he and his crew helped boost fashion brand Supreme‘s reach and says he should receive a piece of the company.

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Remember ten years ago when wearing multiple block logos on one item was a thing? Well Supreme is set to bring that trend back.

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Maybe Supreme asked J.R. Smith to get his name popping a bit more? Probably not, but the NBA soup tosser is seen modeling the streetwear brand’s latest NBA, and Nike, collab. 

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Can you imagine spotting a young hypebeast absent-mindedly rocking a sweatshirt emblazoned with the face of Dr. Martin Luther King, Jr. with no idea who he is? Thanks to Supreme, it just may happen. 

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Another season means another Supreme lookbook. The streetwear giant just dropped a peak at their Spring/Summer 2018 and it’s loaded with items that will sellout in seconds. 

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As humble and philanthropic as Chance The Rapper maybe, he still is as braggadocio as the next man. The “Same Drugs” rapper recently took credit for bringing back Supreme and Champion thus leaving many people feeling in a ways—so Twitter attacked.

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It looks like Scott Disick has officially traded in his velvet loafers for Jordan 1’s. The reality star linked up with Complex for a very memorable shopping spree.

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Supreme has revealed its latest collaboration with Timberland for its Winter 2017 collection. Harlem rapper Juelz Santana is seen modeling the gear in its official photos. 

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The much revered marriage between Supreme and Nike seems to have no end in sight as pyrates has tweeted out another collaboration that’s sure to have hypebeasts stomachs growling.

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Supreme‘s latest collab with Nike is a take on the Air Humar trail runner. The official photos are here, and you’ll like it if you’re into Crayola colors. 

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Streetwear aficionados will be able to maneuver accordingly this winter as a new Supreme and The North Face collection is set to be released this month.

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Supreme sold part of its business and is now worth a cool $1 billion.