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No NBA brand ambassador has as much pull (or popularity) than Drake does for his hometown Toronto Raptors. While the team is a few pieces of away from being a serious contender, they’re still planning on taking advantage of their famous co-sign in the interim.

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Evidence suggests that Drake is the type to talk copious amounts of trash after his favorite sports team earns a win. So you can imagine why Wale would go out of his way to ether his longtime friend when the Washington Wizards swept the Toronto Raptors.

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The on-the-court rivalry between Jay Z and Drake has just tripled now that the Toronto Raptors new logo has unveiled and it’s drawing some striking comparisons to the one of the Brooklyn Nets.

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For a second consecutive year, Drake will bless Toronto Raptors fans with a personal token of his appreciation.

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Drake season is approaching. So it seems, as Toronto Raptors star Demar Derozan spilled the beans while speaking with NBA TV studios in Atlanta on Tuesday night before playing against hometown team, the Hawks.

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Expect Toronto Raptors team ambassador Drake to be sitting courtside at as many games as his schedule permits. On Wednesday night (November 12), home team players Lou Williams and Amir Johnson won their game against the Orlando Magic in style, sporting the “OVO” IIIs and “Drake vs. Lil Wayne” IIIs, respectively.

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Prior the Toronto Raptors’ NBA opening game Wednesday night (Oct. 29), Drake arrived sporting a jacket especially made for him. The swanky coat boasted the team logo, a number six and reads “We the North.”

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Lil’ Wayne appeared on ESPN’s “First Take” Thursday morning (August 14), revealing the official release date and artwork to Tha Carter V. 

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Drake took an L this weekend. The Toronto Raptors, the home team of the OVO rapper, lost to the Brooklyn Nets in a closely contested game seven, but Drizzy and Jay Z showed class in the aftermath. 

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Well, it looks like Champagne Papi will have the last laugh, Internets.

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Drake does things that only Drake would do. While that quality plays largely into his global appeal, it’s also the reason that something as simple as using a lint roller could inspire ample jokes, slander, and the like from the Internets.

Hip-Hop’s marketing capabilities is a phenom lost on no one, including the NBA who recently hosted a “Drake Night” in the rapper’s honor.