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Master P. will try to lose 40 pounds over the next 90 days, as part of a 90 day challenge to promote better health and fitness all over America.

Master P. and Romeo will travel to a variety of cities in the United States, encouraging fans to exercise every day and practice healthy eating habits.

In an interview with AllHipHop, Master P said:

“In America we have so many people who have heart disease, high blood pressure and suffer from obesity,” Master P. It is important we encourage our families to eat right and exercise both their minds and their bodies. This is something that my family and I are passionate about.”

Master P. compared his project with Michelle Obama’s “Let’s Move” program, which also stresses exercise, nutrition and a healthy lifestyle.

“This program is completely in line with our diet and exercise initiative that we do on our national school tours through Urban Born Foundation,” continued Master P., who has already lost 20 pounds. “It also supports what our First Lady Michelle Obama is teaching our children through the Let’s Move program.”

Other celebrities who are also supporting the movement includes Rob Kardashian, Paul Pierce, Justin Bieber, Demar DeRozan, Ron Artest, Terry Miles, Meagan Good, Gary “G-Thang” Johnson and Jason Derulo,

For more details on the 90 day challenge go to