Common stays getting those acting checks and now he’s getting another one. The Chi-town MC has been recruited by Current TV for a new promotion highlighting the burgeoning network’s prime time lineup.
Describing the network and its viewers as “Politically Direct,” Common recites a series of phrases to classify the Current viewer – “trailblazer,” “truth seeker” and “rule breaker” are three of the first.
According To Reuters, the ad continues Joel Hyatt and Al Gore’s mission of targeting a younger audience than the cable news channel currently attract.
Current TV’s line up includes “Young Turk” Cenk Uygur and former Michigan governor Jennifer Granholm bookending Keith Olbermann in advance of this year’s election, which Current hopes will establish its identity and grow its audience.
Hopefully Common will get his own show as well. We need some Hip-Hop analysts giving their take on this year’s Presidential election.