“I would never, ever get another record deal, I could do it myself,” Obie Trice tells Hip-Hop Wired. The Detroit rapper’s third album, Bottoms Up, is in stores today. The former Shady Records artist’s new album is an independent release via his own Black Market Entertainment label. Despite no longer part of the Interscope machine (he left Shady in 2009), The “Cry Now” rapper feels great about his current situation.
“I would rather have control of what I do and the music that I want to put out,” said O Trice Then, the dollar amount is better. It’s simple, you gotta dump back into the company, broaden your horizons, keep putting out music. You see everything; you see your errors, you see your successes. Whereas on a major label, you really not involved in those things. You got people doing that for you.”
Watch the video below to see Obie Trice elaborate on how Jimmy Iovine and suspect single selection effect the success of his sophomore album and why he felt it was important to from his Black Market Entertainment label.
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Photo: Hip-Hop Wired