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With its March 14, 2014 premiere date swiftly approaching, KiD CuDi has begun to put his Need For Speed promotion efforts into fifth gear as he recently ventured out to Detroit to represent the Ford Motor Company at the North American International Auto Show.

The former G.O.O.D. Music artist’s alignment with the American powerhouse wasn’t just a random occurrence. He, along with his NFS co-star, Aaron Paul (Breaking Bad’s Jesse Pinkman) will debut the 2015 Ford Mustang and its new design on the big screen this spring. CuDi attended the event with the Disney film’s director Scott Waugh as well as Jim Farley, who serves as Ford’s VP of Marketing.

Paul’s will also drive the 2014 version in the film so there will be no qualms about its horsepower prowess no matter what year you choose to cop one.

The forthcoming year will feature big things from the Cleveland rapper as he’s set to take on Coachella with the likes of Outkast at this year’s festival. He also announced this his next album will be preceded with an EP to give fans more music throughout the year.

It’s always great when a success story is planned out in advance. Hit the gallery to see The Cud and the new Ford Mustang in all its shiny, red glory.

Photo: Sam VarnHagen/Ford Motor Co., NAICS

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