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Sean “Diddy” Combs has meticulously made Ciroc vodka a household name. Thanks to the Hip-Hop mogul expect for Deleón Tequila to be the next spirit to make waves in North America.

Via HuffPost:

“The joint venture with Combs Wine & Spirits and its purchase of DeLeon is Diageo’s latest step toward returning to a leading position in tequila in North America,” said Larry Schwartz, President, Diageo North America. Combs stated “When pursuing a tequila brand, I found DeLeon at all the places I frequented. It tasted it, and it was hands down the best. I would describe it as Liquid Luxury.” Robb Report awarded it “Best of the Best” in 2013 the third year in a row. No other spirits brand has received that honor three years running.

It’s a Diddy move alright. Hit the gallery to get a glimpse of the liquor’s exquisite bottle. Deleón Tequila is out now.

— Photos: Instagram

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