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Pepsi plans to unite fans with unique artist experiences via its just announced “Out of the Blue” music platform. To kick of its first phase, Jhené Aiko will serve as Pepsi’s “Out of the Blue Correspondent,” generating excitement for the new venture via interviews, behind the scenes looks at special events and social media. 

Things kick off this weekend during the Grammys with a contest that will pick a lucky winner each day for 100 days.

Starting on Grammy® Sunday, February 8, and continuing for a total of 100 days, Pepsi will award a fan each day with the music experience of a lifetime. Through May 18, one lucky winner will be chosen to receive a flyaway trip for them and three guests to an upcoming major music event with “Out of the Blue” experiences ranging from backstage passes, premier seats at a show, artist meet and greets, access to rehearsals and sound checks, and more. A sampling of some of the events and concerts include music experiences with SXSW and a VIP experience at the 2016 Grammy Awards. Fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi™ beverage product and posting it to Twitter with #OutoftheBlue. Additionally, Pepsi will release exclusive behind the scenes videos capturing “Out of the Blue” moments from artists and music events. By entering the sweepstakes, fans will be able to unlock new videos each week on the Out of the Blue web site, which will be hosted on pepsi.com.

Prizes range from tickets to the MTV VMAs, to have having Charli XCX come to your crib to perform karaoke with you and your friends.

Charli XCX and  Fall Out Boy will be seen in Out of the Blue commercials set to premiere during the Grammys broadcast on CBS on Sunday, Feb. 8.

Find our more info about “Out of the Blue” over at pepsi.com and on Twitter via @Pepsi.

Photo: YouTube

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