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In a matter of opinion, one could say the California sound has infused Hip-Hop with a new energy over the last few years. While the growing pool of artists and their producer counterparts on the Westside receive the bulk of credit, our latest Certified Fresh, Bobby Brackins, highlights just how important and essential songwriters are to that process.

Brackins, an artist in his own right, is on the proverbial come up, but has a rolodex of the top artists’ contacts. At 26-years-old, he’s developed a penchant for penning hits, having a strong impact in the music industry last year via Chris Brown’s Grammy nominated smash single “Loyal” (co-written with Ty Dolla $ign) and Tinashe’s “2 On.”

After establishing a position in music over 10 years in the making, the rising star followed up his writing credits with his own major record, “Hot Box,” featuring Mila J and G-Eazy, released late 2014. Now his new track “My Jam,” which features Jeremih and rising actress and singer Zendaya, is getting major traction on the Internet.

Amid Brackins success, yours truly managed to speak with up and comer about his position in the West Coast’s music scene, hit records, and more.

Who: Bobby Brackins hails from Oakland and is the musical equivalent to a combo guard in the league due to his ability to create hits for both himself and others.
Credentials: A Bay Area lineage and six years of living in Los Angeles has earned Brackins a list of quality co-signs from the likes of E-40 and Too $hort, as well as Ty Dolla $ign, DJ Mustard, and a bevy of other notable artists in the bubbling West Coast scene.
Fun Fact: Brackins wrote Ray J’s controversial song “I Hit It First.”

Photo: Bobby Brackins

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