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Inflation is a part of life, but this was still fast. The Jay-Z-owned music streaming service TIDAL raised its subscription fees, sort of. 

The kicker here is that if you purchase TIDAL via iTunes, it will cost you 30% more.

Reports Digital Music News:

The price of TIDAL subscriptions purchased from inside the iOS app have gone up. The price of hifi moves from $19.99 a month to $25.99 a month. The non-hifi subscription moves from $9.99 a month to $12.99.

TIDAL says this is a cost that’s tacked on by Apple, and if you purchase subscriptions directly from TIDAL they will still be $9.99 or $19.99.

What part of the game is that? Guess Apple really is throwing salt at Hova’s game.

For Tidal subscribers, a select amount of members and contest winners will be able to catch Jay Z in an intimate performance of some of his lesser known but fan favorite cuts in NYC on May 13.