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50 Cent‘s latest venture is promoting underwear brand Frigo. Channeling his inner Mark Wahlberg, Ferrari stripped down to his undies in a new ad campaign. 

Last year, Fif revealed that the deal was worth $78 million on the ‘Gram. Part of that agreement clearly includes using the #FRIGO hashtag on all his social media posts.

Also, Timbaland is an investor. According to TMZ, the exclusive high-end drawers cost $100 a pop.

Peep the flicks below and on the following pages.

Photo: Instagram/FRIGO

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