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Jordan Brand took over Las Vegas for its “First To Fly” event in Las Vegas. The festivities served to highlight the Super.Fly 4 as well as JB athletes —like Blake Griffin, Chris Paul, Lamarcus Aldridge and Victor Oladipo—and some of the nation’s top prep basketball players. 

Says Jordan Brand:

The “First To Fly” experience held at Brooklyn Bowl kicked off yesterday and continues through Saturday night. The space’s main attraction is the “Kaboom Room,” a virtual dunking experience that displays the power of each participant’s dunk on a massive LED screen and court. Additionally, AAU participants and fans can experience the latest in Jordan Brand performance footwear with Super.Fly 4 trialing, a consumer store featuring the latest performance products and Marvin the Martian apparel, plus a premium players’ lounge including amenities such as massages, a barber shop, video games, and plenty of bowling – even with Jordan Brand athletes. Outside the venue, the public can catch a glimpse of Marvin’s spaceship crash landing as part of his search for Blake Griffin and the Super.Fly 4. 

Meanwhile at Rancho High School, top AAU high school talent from around the country participated in the Las Vegas Classic. The Rancho High School gym features a Jordan Brand themed court and banners in the rafters showcasing Jordan Brand family athletes. Chris Paul joined the action on Thursday, actively coaching his CP3 team which features a few of the nation’s top prospects.

For evening entertainment, Jordan Brand family athlete Victor Oladipo stopped by Brooklyn Bowl for a Q&A and to hang out with the kids. He provided his thoughts on the Super.Fly 4, his favorite dunks and also served as judge for a nightly dunk contest, featuring pro dunkers and AAU talent.

Check out photos of the festivities below and on the following pages.

Photos: Jordan Brand

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