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A Bay Area man recently put his personal priorities in order and risked his life to snag his BBQ ribs from a burning apartment building.

Robin Wright was interviewed by California’s KMPH after his 3 a.m. barbecue session was interrupted when he smelled smoke at his Fresno apartment complex and rushed the mother and her six-year-old child to safety.

“The only thing I think first is, ‘make sure them ribs is right’ and ran over and got my family, man,” Wright recalled to the station. “I got my kid [and wife] first, then I thought about my ribs, I didn’t want to let the ribs burn, I take pride in what I do, man.”

Depending on you ask, BBQ ribs are serious business. This past Memorial Day, a woman was stabbed in the eye with a fork by another family member has she ate the last one at a picnic.

Wright has since been dubbed as the “BBQ Ribs” man on the Internet and the interview is nearing one million views in just 48 hours.

On a related note, relive the classic #CookoutNewsNetwork from the 4th of July.

H/T: theGrio

Photo: KMPH